If you're gearing up for your branding photoshoot and feeling a bit lost about what you should bring along, don't worry - I've got your back! Here are 5 essential things to bring to your small business branding photoshoot!

girl holding camera, branding photoshoot, Jacksonville Fl

Your tools of the trade

Branding shoots are all about showcasing what you do! They are your way of visually demonstrating what you have to offer to your audience. That's why bringing the tools of your trade is so helpful. So, if you're a photographer, bring your camera. If you're an interior designer, bring some paint swatches and material samples. If you own a bakery, bring a rolling pin and one of your delicious signature treats. Be sure to bring any tools you use in your day-to-day work that also visually reflect what your business does!

It is also a great idea to bring your favorite notebook as well as the electronics you use, such as your laptop, tablet, or phone. All of these business tools can be used in your shoot to portray what your business does, setting your pictures apart from a simple photoshoot to being brand and business photos that serve the purpose of visually communicating your business mission and brand.

Fun props to show your personality and brand identity

This is the fun part! It's your opportunity to have a great time with your photoshoot and really showcase your brand identity. A brand is more than a service; it's more than just what you do. It's what sets you apart from the rest. It represents your mission, personality, and what makes your business unique. Consider how you want your business perceived and bring props that reflect that. If your brand has a coastal vibe, bring shells and pampas grass to convey that atmosphere. If your brand has a fun party vibe, consider bringing disco balls. If you have more of a western chic feel, then bring cowboy boots! Whatever makes your brand different, bring props that reflect that.

I always recommend browsing Pinterest for ideas, or you can check out this super helpful article for more inspo!

At least two outfits with accessories

Bringing a couple of different outfits with accessories to your branding photoshoot can really liven up the images and give you more options to work with. It's a great idea to match the colors of your outfits with your brand or logo colors to create a consistent and appealing look. Don't forget to pick out some accessories that go well with your outfits to add some extra flair to the photos and really show off your brand's vibe!

You don't have to stick to a business casual style with your outfits. Branding photos are more than just typical headshots. They are fun and creative, so feel free to get funky and have fun with your clothing and accessory choices.

Your favorite coffee mug

When you're hard at work, there's nothing quite like having your favorite beverage or snack to keep you going. I want you to bring that special something to the table – whether it's a quirky coffee mug, a can of your go-to energy drink, a tasty treat, or even your emotional support water bottle that keeps you hydrated and focused. Let your unique personality shine through because when your audience sees the real you, they'll feel a stronger connection and be more eager to collaborate with you.

Confidence!

The most important thing to bring to your brand photoshoot is confidence! Being confident in yourself and your business can truly make a difference in how the photos turn out. Confidence will shine through in the images, reflecting your passion and belief in your brand. It's all about owning your unique style and the story of your business. So, bring your best self to the photoshoot, exude confidence, and let your brand's personality shine!

If being in front of the camera gives you anxiety, don’t worry. I totally get it, and I will help guide you during your shoot to ensure we get the best poses possible! Photoshoots with me are all about having fun! So we can put on some jams, get a little silly, and create some awesome images for your brand. I PROMISE you can do it.

Click here for more tips on feeling comfortable in front of the camera!

The importance of a branding photoshoot

Branding photo shoots are becoming essential for small businesses because they provide a way to showcase the products, services, and values of a business in a compelling manner. The images from a brand shoot can be used across various marketing channels such as social media, print materials, websites, and more. Having these high-quality images for your business helps to create a cohesive and impactful brand presence that is extremely valuable and sets your business apart!

Book your branding photoshoot with me!

I absolutely love doing branding photoshoots! As a fellow small business owner, I really enjoy getting to know other small business owners in the Jacksonville area. It's so inspiring to hear about everyone's business mission and passion, and I'm thrilled to help them create fun and creative visuals that genuinely reflect their business. If you're considering a branding shoot for your small business, check out my photoshoot packages here!